Wafflr

Overview

Wafflr started as an experiment among high school friends who drifted apart in college. We were tired of group chats that devolved into random memes while we had no idea what was actually happening in each other's lives.

The Challenge

How do you create a social experience that's authentic but not demanding? Everyone's busy, but we still crave real connection. Instagram feels like performance art, and daily check-ins like BeReal become another chore.

My Approach

We built around a simple ritual: once a week, everyone records a 2-minute video update — no filters, no rehearsals, just whatever's happening. We call these "waffles" because they're casual, comforting, and a bit messy — just like real friendship.

The Solution

Wafflr organizes friends into private "Stacks" who share weekly updates on a day that works for everyone. You record your 2-minute waffle, watch your friends' updates when you have time, and that's it — no endless feeds, no algorithms, no pressure to be perfect.

Technologies Used

Expo (React Native)

Supabase

Clerk Auth

Next.js

TypeScript

Outcomes

What started with just our friend group grew to over 250 active users with 96% weekly posting rates. People are creating multiple Stacks for different friend circles, and we've even had users plan in-person reunions after reconnecting through their weekly updates.