The Friendship Company
Small software for small circles. The company behind Wafflr, Fooball, splitlobby, and 333.
Somewhere along the way social media stopped being about your friends and became a performance for strangers. We won't accept that the people you love most get the leftovers of your attention.
So we make small software for small circles. No feeds, no followers, nothing that wants more of your time than your friends do. Every app starts from the same question: does this help close friends stay close, or does it just want more of them?
We're a consumer software company out of Irvine, California. Just some kids from the 949. 🌴
What we're building
A weekly video journal shared with your closest friends. One waffle a week, no scrolling.
VisitPick the 2026 World Cup with your group chat — live scoring, an upset bonus, bragging rights.
VisitScan the receipt, share a link, and let friends claim what they ate. Everyone sees their share as the bill comes together.
VisitA shared map and three places to meet, chosen around the trip each friend would actually make.
VisitThis is the thread through everything I build: software should give you back to the people you love, not pull you away from them. A weekly video, a game together, a settled dinner bill, a place to meet.