CC BY-SA 2.0 ↗
Instagram Filter Screen, 2010
- Year
- 2010
- Creator
- Kevin Systrom, Mike Krieger
- Company
- Location
- San Francisco, California
Description
This screenshot from October 10, 2010, shows the filter screen of Instagram, an iPhone photo app, with a photo of fried chicken. The strip below the photo offers filters such as Nashville, Gotham, and Lord Kelvin.
Importance
Kevin Systrom and Mike Krieger released Instagram on October 6, 2010, and one million people had an account by December 2010. On April 9, 2012, Facebook agreed to buy Instagram, which had approximately 12 employees, for approximately $1 billion in cash and stock. The app ran on the iPhone, which Apple had opened to software from other companies with the App Store in July 2008.
Interesting fact
Mark Zuckerberg wrote that Facebook did not plan more purchases like Instagram, but it agreed to buy WhatsApp and Oculus in 2014.
Acquisition
Facebook · 2012 · $1,000,000,000
Sources
- Facebook to Acquire Instagram ↗Meta Newsroom · 2012-04-09
- Facebook to buy Instagram for $1 billion ↗NBC News · 2012-04-09
- Instagram ↗Acquired (podcast)
- Instagram Product Evolution ↗Instagram (Wayback Machine)
- Facebook to Acquire WhatsApp ↗Meta Newsroom · 2014-02-19
- Facebook to Acquire Oculus ↗Meta Newsroom · 2014-03-25